That's the one I needed to hear.

It didn't work for you. I'm not going to argue with that, and I'm not going to send you a follow up explaining why you were holding it wrong.

You paid for it more than once, so you gave it a fair run. That makes your answer worth more to me than any of the others.

That's honest. Thank you.

You never gave it long enough. I want to be careful how I answer that, because you bought more than once, which means you stayed with it longer than most people ever do.

If we left you unsure whether you'd given it a fair shot, that's our explaining that failed, not your patience. Telling you plainly what to watch for is our job. We didn't do it.

That's the piece I'm working on now.

Completely fair.

Cost. Nothing to explain and nothing to apologize for. A monthly charge is an easy one to cut when things tighten, and plenty of months that's the right call.

Thanks for telling me straight.

I get it.

Life got in the way. That's most of us, most of the time. It's also the answer I'd never have found in the data, because it doesn't look any different from someone deciding they were done.

Thanks for the minute.

Then that one's ours.

Your card broke and nothing on our end told you, chased it, or made it easy to put right. You didn't leave. We dropped you and called it a cancellation.

That's a real gap and it's being fixed. Sorry it cost you the thing you'd already decided you wanted.